Case Study
Santa Monica mental health app offering guided meditation
Challenges:
High Churn: 15% monthly churn due to poor onboarding, losing $300,000/year in revenue.
Team Misalignment: Remote team lacked clear goals, reducing content output by 20%.
Manual Processes: Customer support tickets took 48 hours to resolve, handled manually.
Results:
Onboarding: Reduced churn from 15% to 8%, saving $168,000/year.
Team Alignment: Boosted content output by 15%, adding 10 weekly sessions.
Automation: Cut support response time by 75% (48 to 12 hours).
Fundraising Prep: Strengthened Series A pitch with 50% improved retention metrics.
